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Everything in AdSense is about choices and learning what works best for your particular website. Ad formats are no different. There is a selection of different formats for text-based ads you can choose to place ads into your website exactly where they will work best for you.

If you want a large ad unit on top of your site or in the page footer than you will most likely go for the leaderboard. The leaderboard is a very popular ad design and adsense places 4 ad units in the leaderboard. The size of a leaderboard is 728 x 90 pixels. The leaderboard design converts well on most sites that use this format in the header

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