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Are you using Google Adwords to promote your product or service? Are you getting the results you want? You’ll only know this information if you are tracking the conversion rates of the click-through you are paying for. Then, depending on what you learn about the conversions, you may need to refine your campaign.

The conversion rate is the percentage of purchases of your services or products compared to the total number of people who visited your website through the adwords ad. It is of your best interest to keep this number as high as possible. If you have very low conversion rates you need to tweak your campaign and ad settings as soon as possible to get those numbers up. Refining your ads and choosing better keywords are the first step.

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