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If you’re looking to start a PPC campaign for the first time, then you’ve probably noticed that there are many different options. There are only a few that you should seriously consider, though, because of their volume of customers.

So what services are in the top tier of PPC (pay per click)? The industry leaders are Google and Yahoo, with Google AdWords claiming the lion’s share of the PPC market. Both Yahoo and Google offer a similar compliment of features, and either can be used to manage a very successful PPC campaign. So what differentiates the two? Well, if you are looking to run a very large-scale pay per click campaign, then Google is the most logical choice. The number of potential customers in the Google enterprise is staggering when compared directly against the leading other search engine services.

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